Celebrating Unity Through Sport

The Success of Asia Cup Hull 2023 and Multicultural Fair

KWL was the main sponsor of the Asia Cup Hull.

Since its inception in 2017, Bengal Brother’s Social Club has been on a mission to create a stronger sense of community through the unifying power of sports, diverse activities, and cultural celebrations. It began with a focus on cricket and evolved to include football, badminton, and more, all aimed at bringing people together.

Taking a break during the pandemic, demand for the the Asia Cup picked up again in 2022 and this year Bengal Brothers Social Club organised its third annual cricket tournament, accompanied by a multicultural fair, hosted by the Club in the HU5 area of Hull.

The Third Asia Cup Hull cricket tournament was true testament to the Club’s dedication to community engagement. Held at the Hull YPI Sports Ground, teams represented Pakistan, Bangladesh, and Afghanistan. The event drew an impressive crowd of over 400 spectators who supported the teams throughout the day.

Volunteers lie at the heart of Bengal Brother’s Social Club, and they welcome individuals of all ages into their fold. The aim is to encourage participation and foster connections, between generations and promote a sense of belonging.

The event garnered further significance with the sponsorship of KWL, whose Chief Operations Officer, Roger Grannon, highlighted the impactful role of Bengal Brother’s Social Club in the community. “Seeing the great work the Bengal Brothers Social Club does in the local community, engaging people young and old to get out and participate in sport, we wanted to support them by sponsoring this event.”

The multicultural fair accompanying the cricket tournament was a delight to see. Stalls showcased traditional South Asian cuisine, clothing, homemade desserts, jewellery, and toys, reflecting the rich tapestry of cultures present, on the day.

 

Presenting the cup at the end of the tournament, Roger Grannon extended his congratulations to Team Pakistan, who secured the Asia Cup Hull’s Champion Title for the second time.

The Bengal Brothers Social Club extended heartfelt appreciation to all the attendees who contributed to the event’s success, embodying the spirit of togetherness that defines the essence of the Club’s mission.